Custom Mailers for Social Media Influencers
art director for custom product packaging
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My team and I created a variety of custom R+F regimen boxes to excited and educate social media audiences, while increasing engagement.
Below is some of the promoted content we received from social media influencers.
process
packaging design / mailer creation
step 1: brainstorm ideas + collaborate with print vendor to prototype boxes
step 2: design, develop copy, and mock-up
outside box
inside box - tray and drawer
inside box
insert (additional product education)
step 3: pre-press
step 4: proofing
infographics
designed to showcase the difference between regimen cream and lotion formula choices.
Influencer Mailers
Rodan + Fields
custom regimen boxes
2020-2021
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Brainstormed concept. Collaborated on Copy. Partnered with PR team on strategy. Oversaw development of box: prototyping and design.
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Rodan + Fields Creative Team:
Emily Mann (Art Director), Emily Zuckerman (Creative Director), Lichun Ho (Sr Packaging Designer), Delphine Sebe (Designer), Emily McCarthy (Associate Director Copywriter), TK Williams (Copywriter), Amanda Ferenc (Sr Project Manager)