Get Ready with Me: Video Series
art director for new regimen videos
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For this video series, I storyboarded, cast talent, coached, collaborated on script, directed talent on set (via zoom), established typography and design, and oversaw video edits.
Get Ready with Me
Rodan + Fields
video series
2020-2021
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Conducted competitive research, created storyboards, designed aesthetics of video, cast talent, directed video shoot, oversaw editing, and developed typography.
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Rodan + Fields Creative Team:
Emily Mann (Art Director), Emily Zuckerman (Creative Director), Aliza Morris (Sr Designer), Delphine Sebe (Designer), Lucy Sweeney (Sr Art Director), Milos Gilic (Art Director), Emily McCarthy (Associate Director Copywriter), TK Williams (Copywriter), Joe Pioggia (Sr Director, Video + Photo), Sarah Lipoff (Sr Production Manager), Eric Scheib (Sr Retoucher - Photo), Dustin Vance (Video producer and editor), Virginia Andia-Bataille (Sr Project Manager), Amanda Ferenc (Sr Project Manager)External Creatives:
Josh Pestka (Cinematographer), Suzy Kim (Stylist)