Festival
art direction, design and production for Sephora’s 20th anniversary celebration event
San Francisco, CA (2018)
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ideas, sketches and proofs
Festival
Sephora
20th Anniversary employee event
+1.2k attendees
San Francisco, CA
2018
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As Sr Designer, I had the opportunity to step up and lead art direction for Sephora’s biggest employee event of the year. In collaboration with the Events and Communications teams, we created a meaningful and interactive experience for Sephora’s 20th Anniversary celebration
My team and I developed the look and feel of the event: established color palettes, leveraged historic company photos and Sephora branding. We created fun and colorful collages, event signage (physical and digital), swag —pillow boxes, wristbands, flash tattoos, illustrated maps + more.
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Sephora Internal Branding Team:
Emily Mann (Sr Designer), Victoria Chau (Project Manager) + Paulina Zepeda (Designer)
Sephora Events and Corporate Communications Team